The initiators of Bitescience are Moniek Buijzen (PhD)
and Esther Rozendaal (PhD)
: two academically trained experts on young consumers with a keen interest in “the real world,” the world of professionals involved with young consumers. Buijzen and Rozendaal are affiliated with the University of Amsterdam, Radboud University Nijmegen, and the Center for Research on Children, Adolescents, and the Media (CCAM
). In Bitescience, Buijzen and Rozendaal have found an outlet for their unique combination of expertise in scientific research and popular writing. Buijzen and Rozendaal are assisted by communication science graduates Laura Buijs and Nadia Smink.
Moniek Buijzen (PhD, University of Amsterdam, 2003) is Professor and Chair at the Department of Communication, Radboud University Nijmegen, the Netherlands. In her academic work, she focuses on youth as (media) consumers and on science communication. She has written 50+ academic publications and received several awards from the International Communication Association (ICA
Buijzen: “Over the years, many organizations have approached me with requests to conduct research. Often times, I could answer their questions simply by finding and translating existing research knowledge. There is a hidden treasure of academic knowledge, relevant but not accessible to professionals involved with youth. This gap inspired me to initiate Bitescience.”
Follow Dr. Buijzen on Twitter: @bitescience
Esther Rozendaal (PhD, University of Amsterdam, 2011) is Senior Researcher and Lecturer at the Department of Communication, University of Amsterdam. In her academic work, she focuses on youth-directed communication and marketing and on science communication. Her work has been published in leading academic journals and was awarded by the American National Communication Association,
) and the International Communication Association (ICA
Rozendaal: “All over the world, scientists are studying children and adolescents. Researchers from psychology, communication, economics, and numerous other disciplines are continuously gathering new and valuable insights on this important consumer group. My mission with Bitescience is to make this research accessible and attractive for professionals outside the academic world.”
Follow Dr. Rozendaal on Twitter: @bitescience @estherrozendaal
Laura Buijs (MSc., University of Amsterdam, 2012) is a web editor of Bitescience. She graduated from the University of Amsterdam with a Master’s degree in Communication. She followed the Youth and Media specialization track and wrote her master thesis on the possibilities of increasing children’s advertising literacy towards television commercials. Buijs is currently affiliated with the University of Applied Sciences Utrecht, where she works as a Junior Research Executive for the Crossmedia and Journalism research domain.
Buijs: “As a professional interested in the research field of children and adolescents, it’s nice to stay up-to-date with the latest insights on this interesting target group. Unfortunately, research about children and adolescents is not accessible for everybody and filtering and translating those data can be a time-consuming job. I like to bridge this gap and inform people with insights of the field of youth marketing in an understandable way.”
Crystal Smit (BSc., Radboud University Nijmegen, 2012) is a web editor of Bitescience. She obtained her Bachelor’s degree in Family and Child Care Studies (Pedagogy). Smit is currently doing a research master in Behavioural Science at the Radboud University Nijmegen and writing her minor thesis on the association between parenting and adolescents’ behavior on social networking sites.
Smit: “Given my educational background, am really interested in the research field of children, adolescents, and parenting. With the increasing use of media by children and adolescents, I decided to combine my focus on parenting and youth with media use. Writing for Bitescience is a great opportunity to keep me up to date of the latest findings on youth and media and inspire me for new research questions. Most important it also gives me the opportunity to share important findings with professionals involved with children and adolescents, that don’t have access to academic research!”
Nadia Smink (MSc., University of Amsterdam, 2012) was a web editor of Bitescience from April 2012 until February 2013. She graduated from the University of Amsterdam with a Master’s degree in Communication. She followed diverse courses about children, youth and the media and wrote her master thesis about the effects of online behavioral advertisements on young children.
Smink: “It is unfortunate that most scientific information will never reach marketers. These articles contain highly interesting information about topics such as youth-focused marketing. When Moniek and Esther asked me to write for Bitescience, I immediately said yes. Not only do I keep my knowledge up to date, I now have the opportunity to share valuable insights with marketers from all over the world!”