About Us | People

The initiators of Bitescience are Moniek Buijzen (PhD) and Esther Rozendaal (PhD): two academically trained experts on young consumers with a keen interest in “the real world,” the world of professionals involved with young consumers. Buijzen and Rozendaal are affiliated with Radboud University Nijmegen, the University of Amsterdam, and the Center for Research on Children, Adolescents, and the Media (CCAM). In Bitescience, Buijzen and Rozendaal have found an outlet for their unique combination of expertise in scientific research and popular writing. Buijzen and Rozendaal are assisted by a team of enthusiastic web editors: 

Dr. Moniek Buijzen

Moniek Buijzen (PhD, University of Amsterdam, 2003) is Professor and Chair of Communication Science, Radboud University, the Netherlands. In her academic work, she focuses on youth as (media) consumers and on science communication. She has written 75+ academic publications and received several awards from the International Communication Association (ICA). 

Buijzen: “Over the years, many organizations have approached me with requests to conduct research. Often times, I could answer their questions simply by finding and translating existing research knowledge. There is a hidden treasure of academic knowledge, relevant but not accessible to professionals involved with youth. This gap inspired me to initiate Bitescience.”

Follow Dr. Buijzen on Twitter: @bitescience @moniekbuijzen


Dr. Esther Rozendaal

Esther Rozendaal (PhD, University of Amsterdam, 2011) is Senior Assistant Professor of Communication Science, Radboud University. In her academic work, she focuses on youth-directed communication and marketing and on science communication. Her work has been published in leading academic journals and was awarded by the American National Communication Association, (NCA) and the International Communication Association (ICA)

Rozendaal: “All over the world, scientists are studying children and adolescents. Researchers from psychology, communication, economics, and numerous other disciplines are continuously gathering new and valuable insights on this important consumer group. My mission with Bitescience is to make this research accessible and attractive for professionals outside the academic world.”

Follow Dr. Rozendaal on Twitter: @bitescience @estherrozendaal

Laura Buijs (MSc.)

Laura Buijs (MSc., University of Amsterdam, 2012) is a web editor of Bitescience. She graduated from the University of Amsterdam with a Master’s degree in Communication. She followed the Youth and Media specialization track and wrote her master's thesis on the possibilities of increasing children’s advertising literacy towards television commercials. After a few years as Junior Research Executive at the University of Applied Sciences Utrecht, she is now Project Coordinator at Radboud University.

Buijs: “As a professional interested in the research field of children and adolescents, it’s nice to stay up-to-date with the latest insights on this interesting target group. Unfortunately, research about children and adolescents is not accessible for everybody and filtering and translating those data can be a time-consuming job. I like to bridge this gap and inform people with insights of the field of youth marketing in an understandable way.”

Crystal Smit (MSc.)

Crystal Smit (MSc., Radboud University, 2014) is a web editor of Bitescience. She obtained a Bachelor’s degree in Family and Child Care Studies (Pedagogy) and a Research Master's degree in Behavioural Science. Smit recently started a PhD project investigating the effectiveness of social network implementation of health campaigns among children and adolescents.

Smit: “Given my educational background, I am really interested in the research field of children, adolescents, and parenting. With the increasing use of media by children and adolescents, I decided to combine my focus on parenting and youth with media use. Writing for Bitescience is a great opportunity to keep me up to date of the latest findings on youth and media and inspire me for new research questions. Most importantly, it also gives me the opportunity to share important findings with professionals involved with children and adolescents, who generally don’t have access to academic research! 

Nina van den Broek (MSc.)

Nina van den Broek (MSc., Radboud University) is a web editor of Bitescience. She has a Bachelor’s degree in Family and Child Care Studies (Pedagogy, 2014) and has just finished her Research Master's in Behavioural Science. Her master’s thesis is about peer dynamics in adolescents’ weight-related behavior. In September 2016, she is starting a PhD in developmental psychopathology to further examine this topic.

Van den Broek: “In addition to hanging out with friends, youth nowadays are at almost all times accompanied by their smartphones or laptops. I believe it is truly interesting and important to better understand the impact of these new technologies on the lives of children and adolescents. By writing for Bitescience, I aim to share these valuable results with professionals who can benefit from implementing the results in daily practice. Moreover, given that I am still a student, I am able to use these insights for my own project as well!"

Levie Karssen (MSc.)

Levie Karssen (MSc., Radboud University) is a web editor of Bitescience. She obtained a Bachelor’s degree in Family and Child Care Studies (Pedagogy, 2014) and recently obtained a Research Master’s degree in Behavioral Science. With her research she aims to examine the effects of prompting kindness to induce wellbeing in primary school children.

Karssen: “I have always been interested in youth, especially in explaining their emotions and behaviors using academic research. Unfortunately, studies on youth development often focus on problems, disorders, and risk behaviors. Great opportunities lie in stimulating youth to behave positively, rather than merely discouraging negative conduct. Social media might be a promising tool. In the future I hope to examine the role social media can play in prompting youth to think and act prosocially in an online context. Being a Bitescience web editor gives me the opportunity to find inspiration from the latest studies in the field.”

Roos Dohmen (MSc.)

Roos Dohmen (MSc., Radboud University, 2017) is a web editor of Bitescience. She just finished the Research Master Behavioural Science in which she conducted research on children’s news in collaboration with the Dutch children’s news broadcast Het Jeugdjournaal. She is currently doing a second Master in Behavioural Change and she is working for the Happiness Lab, in which she –among other things- tries to measure and increase happiness within companies.   

Dohmen: “Doing research about the media use of children has inspired me to combine theory and practice. I think that writing for Bitescience is a great opportunity to learn how to translate scientific findings for the general public. My goal is to get people from all of over the world more excited and aware of the relevance of scientific research in daily life.“ 

Luise Schlindwein (MSc.)

Luise Schlindwein (MSc., Radboud University) is a web editor of Bitescience. She has finished her Master’s degree in Behavioral Science at the Radboud University in Nijmegen (2017). Among other things, she has conducted research in collaboration with the Dutch children’s news program Het Jeugdjournaal about how to improve news for children. She is currently obtaining her second Master’s degree in Behavioral Change while working at the behavioral change company Happiness Lab where she and her colleagues try to measure and increase happiness in communities, companies and individuals. 

Schlindwein: “Working with and doing research about children and adolescents is very interesting and inspiring. Bitescience is a great place to sum up the extensive amount of scientific research on young consumers and to share thought-provoking findings with the general public. I am very happy to be part of the team, especially because writing for Bitescience is not only challenging, but also gives me the chance of keeping me updated within this field of research.”

Nadia Smink (MSc.)

Nadia Smink (MSc., University of Amsterdam, 2012) was a web editor of Bitescience from April 2012 until February 2013. She graduated from the University of Amsterdam with a Master’s degree in Communication. She followed diverse courses about children, youth and the media and wrote her Master's thesis about the effects of online behavioral advertisements on young children.

Smink: “It is unfortunate that most scientific information will never reach marketers. These articles contain highly interesting information about topics such as youth-focused marketing. When Moniek and Esther asked me to write for Bitescience, I immediately said yes. Not only do I keep my knowledge up to date, I now have the opportunity to share valuable insights with professionals from all over the world!