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Children’s Difficulties With Understanding of Sponsorship in Theme Parks

Advertising & marketing

Stimulating Healthy Eating? Threat More Effective Than Fun

Health organizations do their utmost to decrease the childhood obesity by developing school programs, health games, social media campaigns etc. Typically these campaigns stimulate children’s eating...

TV Advertising Leads to Materialism Among Children

Children who are frequently exposed to TV advertising become more materialistic over time. According to a study in Communication Research…

The Enchanting Effect of Fantasy Appeals in Food Commercials

Children love fantasy. They enjoy fantasy stories and movies, and love to create their own fantasy world. Therefore it is no surprise that many child advertisers implement...

Food-Promoting Advergames Stimulate Unhealthy Snacking – No Matter What Kind of Food They Promote

Food marketing is seen as a major contributor to the child obesity epidemic. The omnipresent marketing of candy, cereals, snacks, fastfood and sugared softdrinks is often mentioned as the most …

How Breakfast Cereal Manufacturers Use the Internet to Target Children

The Internet is more and more used by food companies as a marketing tool to target children. A Journal of Health Communication study tried to map the different techniques...

Kids Prefer Eating Food Products That Make Them Look Cool at School

21 February 2013

The number of children who are overweight or obese is still rising. Health organizations try to stop this growth, mostly by increasing children’s and parents’ nutritional knowledge. However,

War of the Dolls: Barbies Most Owned, Bratz Most Wanted

12 February 2013

From an early age girls love to play with dolls. For many years Barbie had a monopoly position in producing dolls for young girls, but recently a competitor appeared on the market: Bratz dolls.

Food Advertising Self-Regulation: A Mere Formality?

31 January 2013

With the rise of the childhood obesity epidemic, food advertising to children has come under increasing scrutiny. Food marketers try to ward off government intervention by creating...

Obese Children Turned on by Fast Food Logos

24 January 2013

Research has shown that children prefer food and products with familiar brand logos. However, some do more than others, a study in the Journal of Pediatrics shows…