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TV Commercials Source of Inspiration For British Children’s Wish Lists

17 December 2012

A study in the Journal of Development & Behavioral Pediatrics reveals that holiday season TV advertising is quite successful

Younger Kids And Girls More Likely to Ask For Advertised Toys on Their Christmas Wish Lists

07 December 2012

In 2009, researcher Nancy Jennings investigated how successful December advertising was in influencing children’s Christmas wishes. The study, presented at the

School Kids’ Requests to Santa Claus Dictated by Advertising

05 December 2012

In Dutch-speaking countries the most important gift-giving saint arrives well before Christmas. On December 5th, the eve of the name day of Saint Nicolas (“Sinterklaas”, Santa Claus) families gather

Watching TV Stimulates Preschoolers' Requests to Father Christmas

03 December 2012

Watching television still plays an important role in children’s lives. Advertisers use television to target kids, especially during the Christmas season. And with good reason, this study shows...

Children’s Responses to Advertising in Social Games

In countries all over the world, children spend increasingly more time playing social games (virtual playgrounds where children can meet and interact with new and existing friends and play games).

Does Showing Calories on Fast Food Menus Actually do Anything?

20 January 2012

A study in the International Journal of Obesity investigates the effects of the ‘Patient Protection and Affordable Care Act’ on child and teen food choices.

Who Rules The Family? Teenage Girls Hold Most Sway Over The Spending, at Least

A study in The Economic Journal shows that young people are key decision makers when it comes to spending money.

”Pester Power”: Kids Asking For Unhealthy Food, And How Parents Deal With it

20 December 2011

Kids often pester their parents to buy things they see on TV, often unhealthy snacks. The Journal of Children and Media investigates.

Putting a Price on Christmas? A Kid’s Wish List Adds up to $272 on Average

01 December 2012

It’s “the most wonderful time of the year” for companies marketing to kids for a reason.

“The Nag Factor” – Kids in American Cities Beg For “As-Seen-On-TV” Stuff

08 February 2012

How do TV ads aimed at children affect various low-income families? A study presented at an International Communication Association conference compares kids’ TV habits and family arguments.