My Topics

Advertising and Marketing

8 February 2024
Advertising and Marketing, Health and Wellbeing, Youth communication

Communicating climate change. The two emotional responses you should anticipate

13 September 2023
Advertising and Marketing, Social media, Corporate communication

The Emoji Etiquette: Mastering brand communication on social media

22 December 2021
Advertising and Marketing, Youth communication

Animal loss caused by climate change motivates children to turn off the light

1 December 2021
Advertising and Marketing, Social media, Health and Wellbeing

The connection between influencer and follower is crucial in healthy food promotion

5 November 2021
Advertising and Marketing, Social media, Youth communication

Influencers can make teens aware of online video sponsoring

16 September 2021
Advertising and Marketing, Health and Wellbeing

Getting healthy food images to stick in young people’s minds? Try using strategies from snack ads!

15 February 2021
Advertising and Marketing, Media policy

How the design of cookie pop-ups manipulates our choices

18 May 2020
Advertising and Marketing, Social media, Youth communication

Disclosures do not always make influencer marketing more transparent to children

5 March 2020
Advertising and Marketing, Social media, Youth communication

Disclosure makes influencer marketing more transparant for children - but is that enough?

3 February 2020
Advertising and Marketing, Social media, Health and Wellbeing, Lifestyle and entertainment

Two thirds of popular instagram influencers post about alcohol

27 November 2019
Advertising and Marketing, Youth communication, Media policy

Growing up in an emerging consumer society: Does advertising make Bulgarian kids materialistic?

13 November 2019
Advertising and Marketing, Media policy

Opting out of personalized ads: what motivates people to take action?

23 October 2019
Advertising and Marketing, Health and Wellbeing, Youth communication

How a poster campaign influences conscious and unconscious thoughts on alcohol

4 September 2019
Advertising and Marketing, Youth communication, Media policy

Warning, sponsored content! Adolescents discuss influencer marketing

31 July 2019
Advertising and Marketing, Social media, Health and Wellbeing, Youth communication

An influencer as your selling friend: what children think of advertising in vlogs

10 July 2019
Advertising and Marketing, Lifestyle and entertainment, Media policy

Stereotypes Still Prevail in Award-Winning Commercials

3 July 2019
Advertising and Marketing, Health and Wellbeing, Youth communication, Media policy

Healthy food porn – Using strategies from the snack world to create healthy cravings

3 May 2019
Advertising and Marketing, Youth communication, Media policy

Does Sex Sell? Men Don’t Remember Brands Advertised through Sex Appeals

18 April 2019
Advertising and Marketing, Media policy

Paying With Your Privacy For Using Mobile Apps

11 April 2019
Advertising and Marketing, Media policy

Revealing Yourself To Online Companies: Why Would You?

18 March 2019
Advertising and Marketing, Media technology and AI

How To Design a Location-Based Mobile Ad That Does Not Feel Creepy?

31 January 2019
Advertising and Marketing, Media technology and AI

Four Strategies to Increase Sales of Virtual Goods in Virtual Worlds

28 January 2019
Advertising and Marketing, Health and Wellbeing, Youth communication, Media policy

Do Advergames For Unhealthy Snacks Affect Children’s Eating Behavior?