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Rhianne Hoek

Rhianne Hoek (MSc) is a lecturer at the University of Amsterdam, the Netherlands. Before that, she worked on her PhD thesis at the Behavioural Science Institute at the Radboud University in the Netherlands. Her research focuses on measurement methods that can be used to (indirectly) assess children’s advertising literacy activation. Furthermore, she is interested in the relation between children’s advertising literacy activation and susceptibility to advertising.